Hi! My name is Iván Santiago Duarte and I’m a Digital Marketing & E-commerce Specialist based in Bogotá, Colombia.

With over 6 years of experience, I focus on blending creativity and analytics to help brands grow. My background covers branding, digital marketing, e-commerce platforms, and design projects, always oriented to deliver measurable results.

On a personal level, I’m a proactive and adaptable professional, passionate about continuous learning and cross-cultural collaboration. I enjoy bringing ideas to life with teams from diverse industries — transforming data into strategies and strategies into growth.

EXPERIENCE

2025 – Present
Freelance Digital Marketing Consultant (Remote)
— E-commerce campaigns, PPC, SEO/SEM optimization, funnel strategy.

2024 – 2025
Administrator & Graphic Designer – Nona Gastro Bar (Bogotá)
— Branding, digital campaigns, local marketing with +120% sales growth.

2016 – 2022
Marketing Coordinator & Graphic Designer – Bio Laboratorios Estelar S.A.S. (Bogotá)
— Full brand redesign, e-commerce implementation, +278% sales growth.

EDUCATION

2025 – 2026
Diplomatura in Digital Marketing – Coderhouse

2019 – 2024
Master’s Degree in Marketing – Universidad Santo Tomás

2021
E-Commerce – Coderhouse

2020
Community Manager & Publicidad – Coderhouse

2017 – 2019
Technician in Graphic Design – Universidad Central

SKILLS

Digital Marketing & Analytics: SEO, SEM, Google Ads, Meta Ads, GA4, Looker Studio.
Design & Tools: Illustrator, Photoshop, InDesign, Figma, Premiere Pro, After Effects, Canva.
Web & E-commerce: WordPress, WooCommerce, Shopify.
Languages: Native Spanish, Advanced English (C1).
Other strengths: Problem solving, teamwork, adaptability, cross-cultural collaboration.